While starting any new deal or aspect of business development one usually has a headache over two same matters: where and how to begin and how to make it easy and effective in one’s case. This also concerns web-advertising for smaller advertisers. Strictly speaking, any advertising campaign consists of three main stages demanding not only plenty of time and forces of the whole team, but also tons of budget dollars. Of course, that suits for large companies and corporations and impossible for small and medium-size businesses. Actually, any advertiser has three possible ways of his campaign’s implementation: either to do everything using own resources, or outsource the whole process to any of thousands of agencies operating at the advertising marketplace nowadays, or, finally, use a self serve ad platform. Let’s look at the matter from a variety of angles as concerning each of three steps in your advertising campaign.

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